Your ultimate accessibility resource kit
Thanks for taking the time to make the web better—here’s something even better: free, ready-to-use resources packed with everything you need to lead the way.
Frequently asked questions
When is GAAD?
Global Accessibility Awareness Day (GAAD) happens every year on the third Thursday of May. In 2025, GAAD falls on Thursday, May 15.
Can I only post on May 15?
Not at all! While GAAD is officially celebrated on May 15, every day is a good day to support accessibility. Spreading awareness and demonstrating your commitment helps creates a better web for more than 1 billion people with disabilities. So whether it’s GAAD or not, take pride in making the web better for everyone.
When is the best time to post?
May 15 will help get the most engagement, morning or early afternoon on is ideal. But there’s no “wrong” time – what matters most is taking part.
Which social channel can I post on?
All of them! LinkedIn Facebook, Instagram and more—wherever you engage with your audience! The GAAD social image work with all of the social channels. You can also add it to your email newsletters, blogs, or even in internal communication channels.
What is alternative text?
Alternative text (alt text) is a brief textual description of an image. Alt text is essential for people using screen readers or braille displays (like people who are blind or have low vision) to understand visual content. Additionally, if an image doesn’t load, the alt text is what gets displayed instead – helping everyone. Pro tip: alt text helps boost SEO and engagement on your website, web apps, digital files, and social media.
Do we need both alt text and image descriptions?
Great question! Alt text is used to convey the essential content and purpose of an image. The image description goes deeper and provides more detail and context. Both play an important role in making visual content accessible.
Is there anything else we can do to celebrate GAAD?
Absolutely! You can attend or host events led by accessibility advocates, volunteer with the disability-community, write a blog about how your team is advancing accessibility or consume content by other creators. You can also find a full list of existing events on GAAD’s website: https://accessibility.day/events/
