The new rules of digital commerce
Accessibility has outgrown the checkbox. It’s now a brand shield, a growth engine, and the lens through which every digital trend must be viewed.
From AI chat and hyper-personalization to voice commerce, shifting regulations, and litigation pressure—this research shows how accessibility is reshaping the rules of online retail. The stakes are high: fines of up to €500,000 in Europe, 80% of U.S. lawsuits hitting eCommerce, and billions lost to abandoned carts.
This report connects the dots, giving leaders the insights they need to protect their brand, unlock growth, and meet the moment.
Discover key insights by trend:
77% of ADA web accessibility lawsuits targeted eComm in 2024
ADA lawsuits are surging. Discover how retailers are responding to the legal heat
53% of U.S. shoppers plan to use AI chat search for purchases this year
AI chat is now the front door of eCommerce. Accessibility best practices can help make more discoverable by Shoppers
70% of carts are abandoned—mostly due to preventable UX issues
Poor usability costs billions. See how accessibility can turn abandonments into sales
€500k fines under the European Accessibility Act
Europe and the UK are raising the bar. Compliance is no longer optional. What this means for your store.
of U.S. shoppers use generative AI for shopping
Source: Ominsend
fines now possible under the
Source: EU Commission
Average cart abandonment rate
Source: Baymard
Behind the insights
emerging ecommerce trendsOur eCommerce trends survey, conducted in partnership with Qualtrics, non-profit leaders, and disability community organizations, gathered insights from over 250 eCommerce leaders, decision-makers, and members of the disability community. This collaboration ensures the research reflects both industry priorities and lived experiences.
