How Big Drop Inc. helped increase a client’s conversion rate by 28% with web accessibility
Conversion rate
Organic search traffic
Bounce rate
Key takeaways
Big Drop Inc. made accessibility part of its full-service digital offering, helping clients overcome concerns around cost and complexity while delivering measurable results.
28% higher conversion rate
Big Drop client New York Film Academy saw its conversion rate increase after implementing accessWidget.
8% increase in organic search traffic
NYFA also experienced an increase in organic search traffic.
A stronger agency offering
Adding accessibility helped Big Drop strengthen client relationships, improve retention, and generate new business through referrals and word of mouth.
“Implementing web accessibility has proven to be immensely beneficial for our clients, and our agency, Big Drop.”
accessiBe products used
accessWidget gave Big Drop a straightforward way to add accessibility to client websites without introducing a complex development process.
accessiBe’s Partner Program gave Big Drop the resources and support to educate clients about accessibility and make it a more seamless part of its broader digital offering.
“Clients appreciate our proactive approach to inclusion, which strengthens trust and loyalty.”
The solution
Big Drop partnered with accessiBe to make web accessibility a more approachable part of its client offering.
accessiBe resources helped Big Drop explain the legal, business, and user-experience value of accessibility.
The agency could offer clients an accessibility option that fit more easily within their existing digital budgets.
accessWidget could be added to client websites in minutes without coding, reducing the technical burden on Big Drop’s team.
A simpler implementation and ongoing solution gave the agency greater confidence in offering and managing accessibility across client websites.
