How Access Heroes turned web accessibility into better client performance and agency growth
Average organic traffic
Average conversion rates
Average customer satisfaction
Key takeaways
Access Heroes made accessibility central to its offering for SMBs, using accessiBe to make it more affordable, easier to implement, and easier for clients to understand.
New recurring revenue
Access Heroes clients reported 20% average organic traffic and 32% average conversion rates.
More clients choosing accessibility
Clients choosing web accessibility increased 35% quarter over quarter.
A stronger position in the agency market
Making accessibility a core part of its offering helped Access Heroes differentiate itself and attract clients that prioritize inclusion and compliance.
“When our clients feel like we’re looking out for them — in terms of making sure that they are mitigating legal risk, but also making sure that they are demonstrating inclusion — we are investing in our long-term relationships.”
accessiBe products used
accessWidget gave Access Heroes an affordable and straightforward way to address accessibility across client websites without the cost and complexity of extensive manual development.
The Partner Program gave Access Heroes access to sales and education resources, accessibility tools, and support it could bring directly into its client offering.
For clients already dealing with accessibility-related legal issues, Access Heroes could also offer accessiBe’s litigation support and expert services.
“Offering these services has distinguished us in a competitive market, making us an agency that attracts new clients who prioritize inclusion and compliance.”
The solution
Access Heroes joined the accessiBe Partner Program and built accessibility more deeply into how it educates, serves, and supports clients.
Access Heroes used accessiBe’s marketing and sales resources, including a white-labeled accessScan, reports, and workshops, to help clients understand the value of accessibility.
accessWidget gave the agency an automated option that fit the budgets of the SMBs it serves without requiring extensive manual remediation.
The agency could address accessibility gaps across client websites without adding a complex or resource-intensive development process.
Litigation Support and expert services gave Access Heroes additional resources for clients dealing with ADA demand letters and other accessibility needs.
