How Big Red Jelly turned web accessibility into better client performance and revenue
Average organic traffic for clients
Monthly recurring revenue
Of total ARR from accessWidget
Key takeaways
Big Red Jelly made web accessibility a standard part of its website offering, giving clients a more complete digital experience while creating a new recurring revenue stream for the agency.
New recurring revenue
Offering accessWidget contributed to a 3.3% increase in the agency’s monthly recurring revenue.
Accessibility became part of the standard offer
Rather than treating accessibility as an add-on, Big Red Jelly built it into its standard client contracts, with clients choosing to opt out.
No accessibility team required
accessWidget gave the agency a way to offer and manage accessibility without adding specialist development headcount.
“Web accessibility provides legal risk mitigation for us as well as for our clients. We actually have it built into our standard contract.”
accessiBe products used
accessWidget
accessWidget gave Big Red Jelly a straightforward way to integrate web accessibility into client websites without adding extensive manual development work.
Partner Program
accessiBe’s partner resources, training, client management tools, and support helped Big Red Jelly make accessibility part of its broader agency offering.
“Since offering web accessibility, we’ve seen a 3.3% increase in MRR, which accounts for about 1% of our total ARR.”
The solution
Big Red Jelly partnered with accessiBe and integrated accessWidget directly into its website packages.
accessiBe’s materials and training helped the agency explain accessibility, its business value, and the potential legal risks of inaccessible websites.
Big Red Jelly incorporated web accessibility into its standard contracts, so it became part of the conversation with every client rather than an occasional add-on.
Annual accessWidget subscriptions gave the agency an ongoing revenue stream beyond the initial website project.
Big Red Jelly could add accessibility without expanding its development team, while the Customer Portal made it easier to track and manage client sites.
