How a design agency helped stop legal escalation for its client

14 DAYS

Key defense documentation delivered

0

Further contact from accusing attorney

Minimum

Disruption to the client’s business

Key takeaways

When one of IME’s clients received an ADA demand letter, existing accessibility efforts gave the agency a foundation to respond — while accessiBe’s Litigation Support Package helped turn that foundation into a coordinated defense.

Legal escalation stopped

Following the response, there was no further contact from the accusing attorney.

Evidence delivered quickly

Accessibility audits and documentation of the client’s compliance efforts were provided within 14 days.

Experts worked directly with counsel

accessiBe became a direct line of communication for the client’s attorney, taking legal and accessibility questions off the agency’s plate.

More confidence with future clients

The experience gave IME a stronger framework for discussing accessibility risk and recommending solutions to new clients.

“Because of accessiBe, we had something to stand on. When legal questions came in, the lawyer stopped calling me and started talking to the experts.”

John LiCausi
Founder, Internet Marketing Experience

accessiBe products used

accessWidget

accessiBe’s AI-powered accessibility solution was already installed on the client’s website, providing an established record of accessibility efforts before the demand letter arrived.

Litigation support

Dedicated support, accessibility documentation, and direct coordination with legal counsel helped the client respond quickly and demonstrate the accessibility measures already in place.

Meet the client

Internet Marketing Experience (IME) is a web design agency that helps businesses build and maintain accessible websites.

After seeing local businesses increasingly targeted by ADA demand letters, founder John LiCausi had made accessibility an important part of the agency’s approach to client websites.

That approach was put to the test when two IME clients received legal notices within just 60 days.

The challenge

Within 60 days, two IME clients received ADA demand letters threatening costly legal action. One was an Illinois property management company that had installed accessWidget two years earlier on IME’s recommendation.

The client had already taken steps toward accessibility. Now IME needed to help demonstrate those efforts, respond to the legal questions quickly, and prevent the situation from becoming a prolonged distraction for both the client and the agency.

“When legal questions came in, the lawyer stopped calling me and started talking to the experts.”

John LiCausi
Founder, Internet Marketing Experience

The problem to solve

Respond quickly to the demand letter

Demonstrate existing accessibility efforts

Give legal counsel the documentation they needed

Keep the issue from disrupting the client’s business

The solution

Because accessWidget was already installed, John was able to activate accessiBe’s Litigation Support Package immediately.

Instead of managing the technical and legal questions himself, IME could bring accessibility specialists directly into the process.

accessiBe worked alongside the client’s insurance-provided legal counsel to support a clear response strategy.

The accessiBe team communicated directly with the attorney, reducing the burden on both IME and its client.

Within 14 days, the team supplied accessibility audits and evidence documenting the measures the client had already taken.

With specialists managing the accessibility questions and documentation, the client and agency could stay focused on their day-to-day work.

The results/outcome

After the coordinated response, there was no further contact from the accusing attorney.

The fast response also helped minimize disruption for both IME and its client, while giving John greater confidence in how he approaches accessibility with customers.

The experience ultimately changed IME’s broader business strategy. John began incorporating clearer ADA risk information, examples of demand letters, accessibility resources, and client acknowledgement into new business contracts.

From response to prevention

Following the case, IME built accessibility risk more explicitly into its client process.

ADA disclaimers help clients understand the potential risk associated with inaccessible websites.

Redacted demand letters give businesses real examples of what legal action can look like.

IME connects clients directly with accessiBe and relevant accessibility support resources.

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