78% of brands now generate a quarter of their content with AI
AI isn't a pilot project anymore — it's core infrastructure. See exactly where it's showing up across the storefront.
NEW RESEARCH: GENERATIVE AI IN ECOMMERCE
AI is scaling your storefront. But is accessibility keeping pace?
Get key insights on how eCommerce and DTC brands are scaling with generative AI — and what it takes to stay accessible while they grow
Gen AI in eComm:
the rewards and the accessibility debt
78% of eCommerce brands now generate more than a quarter of their content with AI, and trust in it runs high — a level of speed and confidence most teams could only aim for a few years ago.
Accessibility, though, is proving to be the harder half of the equation.
Among brands that have faced accessibility legal action, 65.4% point to AI-generated content as the top-cited factor.
These reports map the areas in which accessibility gaps most commonly occur, showcase what those gaps look like on real, audited storefronts, and offer practical steps you can take to stay ahead.
PRESS
Discover key insights:
82.5% of eComm leaders worry AI content is creating unseen barriers
From adaptive layouts to alt text, see exactly where AI-generated content breaks for shoppers with disabilities
AI-generated content - now the top-cited factor in accessibility lawsuits
See where legal risk is concentrating, and how these cases are actually resolving
51% of brands say AI accessibility ownership defaults to engineering
Confidence in the process runs high — but ownership is inherited, not assigned. See where the gap opens up
Two AI-built storefronts. 24 accessibility issues between them.
We audited two AI-built storefronts. See what prompts can—and can’t—fix.
62.3% of brands name AI accessibility their top priority for the next year
See the four ownership models for building a real AI accessibility program, and how to pick the right one
FREE LIVE WEBINAR
The accessibility risk hiding in your AI-generated content
Among brands hit with accessibility legal action, 65.4% say AI-generated content was the top-cited factor — ahead of checkout, images, and chat. Join us live on July 27 at 1 p.m. ET to see where that risk is really coming from, and what it takes to close the gap before content ships.
emerging ecommerce trends
Behind the insights
Our eCommerce trends survey, conducted in partnership with Qualtrics, non-profit leaders, and disability community organizations, gathered insights from over 300 eCommerce leaders, decision-makers, and members of the disability community. This collaboration ensures the research reflects both industry priorities and lived experiences.
