As a trusted web agency that had already created Wix websites for thousands of happy clients, Access Heroes wanted to make web accessibility front and center. Here's how they did it and the results you won't believe.
Access Heroes is not like any other web agency. It focuses primarily on accessible websites for SMBs. Their approach begins with accessibility education and ends with beautiful and high-performing websites.
As a trusted web agency that had already created Wix websites for thousands of happy clients, Access Heroes wanted to make web accessibility front and center. How could they convince their clients it was important? Could they afford the exorbitant costs of manual development? And was there a way to address both the website solution while also getting legal support for their clients?
These were the 3 main issues Access Heroes faced:
Lack of Web Accessibility Awareness Among SMB Owners: Tanuj and his team started getting calls from clients about ADA demand letters. Access Heroes needed a web accessibility partner that could provide not just a great automated solution, but also the sales enablement material to educate clients.
High Cost of Manual Accessibility: The cost of manual development and design would be completely unaffordable for their SMB market. To maintain the standard and speed that their clients had come to expect, they needed a solution that was affordable and automated.
Lack of Knowledge Around the ADA and Accessibility Laws: When a restaurant client was sued for ADA non-compliance, they made the decision to look for a web accessibility partner that could provide litigation support and address other digital assets, like PDFs.
After doing some research, Tanuj and the Access Heroes team found the accessiBe Partner Program. The partnership offered everything they needed and more. With accessiBe they could provide their clients with a comprehensive solution that fit their agency’s level of quality and brand values. It also offered them the opportunity to position themselves as accessibility experts - giving them a competitive edge in the agency market. With the Partner Program they were able to solve the challenge with these solutions:
Access Heroes has taken full advantage of the many assets and tools that the accessiBe partnership provides. They utilize a white-labeled accessScan on their agency website to provide potential clients with a free accessibility audit. They offer reports and workshops on the many benefits of web accessibility, resulting in a 35% increase in clients choosing web accessibility quarter over quarter.
accessWidget is extremely powerful and effective, but it’s also affordable and easy to install. Access Heroes is able to harness Al to solve the accessibility gaps on their clients’ websites without needing to charge a cost-prohibitive amount. Their mission, after all, is to serve SMBs with websites that they can both afford and love.
For clients that ask Access Heroes for help with an existing legal issue, accessiBe’s litigation support is available as part of their agency’s offering. This exclusive service includes everything, from handling ADA demand letters to adding subtitles to videos, and sets Access Heroes apart.
The Access Heroes team made the smart and brave decision to position themselves as advocates for accessibility and found themselves truly passionate about championing inclusion. The results have been extremely beneficial for their clients, but also for their agency. They’ve seen an increase in client satisfaction, retention, and returning revenue since adding web accessibility to their offering.
Want to learn more about the Access Heroes + accessiBe partnership? You can download the full case study here.
