71% of consumers expect personalized online shopping experiences
AI and accessibility are redefining tailored shopping. See how hyper-personalization engages every customer.
Six eCommerce trends that are reshaping online retail
WEB ACCESSIBILITY FOR MICRO BUSINESSES
AI chat discovery, accessibility regulation, and personalization are already influencing conversion, visibility, and legal exposure.
The new rules of digital commerce
Accessibility has outgrown the checkbox. It’s now a brand shield, a growth engine, and the lens through which every digital trend must be viewed.
From AI chat and hyper-personalization to voice commerce, shifting regulations, and litigation pressure—this research shows how accessibility is reshaping the rules of online retail. The stakes are high: fines of up to €500,000 in Europe, 80% of U.S. lawsuits hitting eCommerce, and billions lost to abandoned carts.
This report connects the dots, giving leaders the insights they need to protect their brand, unlock growth, and meet the moment.
PRESS
Discover key insights by trend:
70% of carts are abandoned—mostly due to preventable UX issues
Poor usability costs billions. See how accessibility can turn abandonments into sales.
53% of U.S. shoppers plan to use AI chat search for purchases this year
AI chat is now the front door of eCommerce. Accessibility best practices can help make more discoverable by shoppers.
€500k fines under the European Accessibility Act
Europe and the UK are raising the bar. Compliance is no longer optional. What this means for your store.
81% of Americans use voice technology weekly
Born as assistive tech, voice is now mainstream. Is your store designed for everyone?
77% of ADA web accessibility lawsuits targeted eComm in 2024
ADA lawsuits are surging. Discover how retailers are responding to the legal heat.
59%
of U.S. shoppers use generative AI for shopping
€500k
fines now possible under the EAA
Source: EU Commission
70%
Average cart abandonment rate
emerging ecommerce trends
Behind the insights
Our eCommerce trends survey, conducted in partnership with Qualtrics, non-profit leaders, and disability community organizations, gathered insights from over 250 eCommerce leaders, decision-makers, and members of the disability community. This collaboration ensures the research reflects both industry priorities and lived experiences.
