Web accessibility, WCAG and ADA Compliance  for Hubspot

Hubspot is an all-in-one CRM platform that fulfills every business activity necessary to ensure a company’s users are receiving a top-notch customer experience. The products of Hubspot include inbound marketing, sales, customer service, and website management solutions, designed to meet its consumers’ needs at any stage of their growth cycle.

The website builder provided by Hubspot is a custom drag-and-drop function that allows anyone, with or without development experience, to create a beautifully designed and branded website. Users can track the success of their website in HubSpot's host CRM platform. 

Hubspot provides a “how-to” on building an accessibility website with its drag-and-drop builder. However, this entails some previous experience in native accessibility coding and knowledge of the Web Content Accessibility Guidelines at the 2.1 AA level, which are the most widely adopted standards for accessible websites. The website builder supports accessibility features and adjustments, but you’re on your own if you wish to implement them. This will also require you to keep up with changing web accessibility standards, calling for consistent maintenance - which may need to occur regardless of when you update or upload new content.

The importance of an accessible Hubspot website

Enabling an accessible online experience is the right thing to do. People with disabilities should have access to the internet and be able to either make contributions or shop for unique products and services. People with disabilities account for 15% of the population and allowing accessibility on your website, will only spread the knowledge and information around inclusivity that needs to be promoted. 

Whether your business opens an eCommerce website with Hubspot or chooses to create a blog for thought leadership content, you can still tap into a new audience and boost your reputation as an accessible brand with web accessibility solutions like accessWidget.

Adhering to the WCAG 2.1 AA and ADA compliance mitigates the risk of a potential web-related lawsuit. The 2018 DOJ affirmation clarified that websites are places of public accommodation and should be compliant with the ADA, resulting in a %320 lift in web accessibility lawsuits over the past 8 years. Websites of all kinds from any industry should do their best to avoid litigation.

Using accessiBe with Hubspot

With accessiBe, Hubspot users don’t have to choose between beauty and accessibility. accessiBe’s AI-driven and automated solution makes existing websites ADA-compliant by remediating the website’s code according to WCAG 2.1 level AA guidelines. accessiBe’s solution is session-based, meaning only those with disabilities will see adjusted design elements, leaving your design completely intact.

The automated nature of accessiBe allows for a drastic cost reduction, making it affordable even for small businesses. accessiBe is session-based meaning that all accessibility adjustments will only be visible to people who need them, and not permanent, letting you stay true to your content.