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How Big Drop Inc. is increasing client conversion rates by 28%

Web Accessibility Knowledgebase

Learn how Big Drop Inc., a full-service digital agency that provides a wide range of web and digital marketing services, wins big by promoting web accessibility to its clients

Lia Ciner Claster
Last updated on November 13, 2024

Known for its expertise in website development and digital marketing strategies, Big Drop Inc. is dedicated to providing exceptional vaule by being a one-stop shop for all digital needs.

Big Drop Inc. partnered with accessiBe, joining its Partner Program to make web accessibility seamless, approachable, and beneficial for them and clients.

One of its key clients, the New York Film Academy, saw incredible results after accessWidget was installed on their site.

Download entire case study>>>

With accessiBe, Big Drop Inc. client NYFA experienced an 8% increase in organic traffic, a 28% increase in conversion rates, and a 1.3% decrease in bounce rates.

Download entire case study>>>

In this case study you will learn how:

  • Big Drop Inc. leveraged accessiBe’s AI-powered solutions to educate clients about the importance of web accessibility, successfully overcoming initial challenges related to cost perceptions and technical complexities
  • The partnership with accessiBe significantly improved client outcomes, such as the New York Film Academy’s increase in organic traffic and conversion rates, while positioning Big Drop Inc. as a leader in the accessible agency space
  • Offering web accessibility has enhanced Big Drop Inc.’s client relationships, boosted retention rates, and driven organic growth through referrals and word-of-mouth

James Weiss, Big Drop's Managing Director: "Implementing web accessibility has proven to be immensely beneficial for our clients, and our agency, Big Drop. Our commitment to accessibility has significantly enhanced our user experience, which is really attractive for prospective clients.”

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