How Big Red Jelly increased organic traffic on client websites by 34%

Web Accessibility Knowledgebase

Learn how Big Red Jelly promotes inclusivity and wins new business through accessiBe's Partner Program.

Lia Ciner Claster

A branding, web design and digital marketing agency with a specialization in online tools, automations, and strategy, Big Red Jelly appeared on the web agency scene just as web accessibility was becoming legally
mandated.

To help their clients brace themselves for this new reality, and to ensure they are doing the right thing by their prospects and clients (regardless of abilit), Big Red Jelly partnered with accessiBe, joining its Partner Program.

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With accessiBe, Big Red Jelly's clients have experienced an average increase of 34% in organic traffic, an average reduction of 4.34% in bounce rates, and a 6% increase in engagement rates.

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In this case study you will learn how:

  • Big Red Jelly anticipated the impending legal requirements for web accessibility and proactively began creating accessible websites, positioning themselves as
    pioneers, ahead of the competition
  • The educational material accessiBe provides, helps Big Red Jelly's clients quickly understand and recognize the benefits of web accessibility
  • Being an accessiBe partner has resulted in better web performance for Big Red Jelly's clients and increased revenue and retention for their agency

A quote from Zach Webber, Big Red Jelly's COO: "Web accessibility provides legal risk mitigation for us as well as for our clients. We actually have it built into our standard contract. So clients would have to opt out. Once we explain why it’s important, it’s a no-brainer."