Some agencies stand out from the rest. Advertising Is Simple (AIS) is one of them. As a full-service advertising agency based in Delaware, they offer a comprehensive suite of digital marketing services, including search engine optimization (SEO), website design, pay-per-click (PPC) campaigns, and original content management. They serve small to medium-sized businesses in the Tristate area, providing clients with up-to-date marketing strategies in an industry that changes daily. Included in their commitment to excellence, they offer web accessibility and believe in its value.
Mascha Sacks, VP of Brand & Product Marketing at accessiBe, recently sat down with Elena Filipone, Marketing Coordinator at Advertising Is Simple (AIS), to discuss the agency’s unique offering which includes web accessibility. Here are some insights into the success of AIS and how their partnership with accessiBe plays a role.
Mascha (accessiBe): Elena, it’s great to connect with you. To start, could you describe your agency and what makes Advertising Is Simple (AIS) unique?
Elena (AIS): Absolutely, Mascha. At Advertising Is Simple, we offer personalized digital marketing services aimed at helping businesses grow. What makes us unique is our hands-on approach. We take the time to understand each client's goals and tailor our strategies to meet those specific needs. Whether it's website design, SEO, social media, or digital advertising, we focus on combining creativity with proven techniques to deliver results. We value our strong relationships with clients, allowing us to create results aligned with their business objectives.
Mascha (accessiBe): What market does AIS primarily serve, and how did you find yourself in that niche?
Elena (AIS): We primarily serve small to medium-sized businesses across various industries in the Tristate area. We’ve chosen this market because these businesses often require expert guidance to navigate the complexities of the digital landscape. Many of them may not have in-house teams dedicated to digital marketing, so we help them build their online presence. Our goal is to provide tailored solutions that help them reach their target audience, increase visibility, and achieve growth. It's rewarding to see these businesses thrive with a bit of support from us.
Mascha (accessiBe): Why did AIS choose to offer web accessibility as part of your services?
Elena (AIS): Web accessibility is essential for businesses of all sizes. Every company should have an inclusive website that accommodates people with disabilities. Failing to make a website accessible can lead to legal issues, but more than that, it affects a company’s reputation for inclusivity. Over 25% of Americans have a disability, and by creating accessible websites, businesses are able to significantly enhance the user experience for this demographic. On top of that, accessible websites tend to rank better on search engines, which improves SEO and broadens the potential audience. In short, it’s about expanding reach and doing the right thing.
Mascha (accessiBe): What benefits do your clients see from making their websites accessible?
Elena (AIS): For our clients, the biggest benefit is peace of mind. Knowing that their website is compliant with the law and accessible to all users gives them confidence. Another major advantage is that accessible websites open the door to a larger audience. By ensuring that their websites are easy to navigate for people with disabilities, our clients have the potential to increase sales and drive revenue growth. It’s a win-win situation.
Mascha (accessiBe): And what benefits does web accessibility bring to AIS as an agency?
Elena (AIS): For us as an agency, offering web accessibility adds immense value to the services we provide. By ensuring that the websites we build are accessible, we help our clients improve user experience and reach a broader audience, which strengthens their brand reputation for inclusivity. Accessible websites are often more SEO-friendly, which is a major plus, too. Additionally, it allows us to ensure our clients meet legal standards, avoiding potential penalties related to non-compliance. Overall, it enhances the quality of the services we provide, which helps build trust with our clients.
Mascha (accessiBe): Did you face any challenges convincing your clients that web accessibility is a worthwhile investment?
Elena (AIS): Unfortunately, yes. Some of our clients, particularly sole proprietorships with lower marketing budgets, can be reluctant to invest in accessibility. Convincing them of its importance is sometimes an uphill battle. We do our best to communicate that accessibility isn’t just a legal requirement, but also a way to enhance user experience and grow their business. While we’ve been successful in many cases, there are still a few clients who need more convincing.
Mascha (accessiBe): Why did AIS choose to partner with accessiBe, rather than one of the other AI-based web accessibility companies?
Elena (AIS): We chose to partner with accessiBe because of its AI technology, which provides real-time solutions for auditing, testing, and remediating websites. The technology ensures that websites are made accessible almost immediately. Another key reason we chose accessiBe is the Litigation Support Package, which offers additional protection and reassurance for our clients in the event of any legal challenges. The combination of AI-driven technology and comprehensive legal support made accessiBe the clear choice for us.
Mascha (accessiBe): Thank you, Elena, for sharing these insights! It’s inspiring to hear how Advertising Is Simple is integrating web accessibility into its digital marketing strategies and the positive impact that’s having on both your agency and your clients.
Elena (AIS): It’s been a pleasure to partner with accessiBe, and we’re excited to continue making the web a more inclusive place for everyone.
