Accessible or invisible: The new reality of eCommerce
Industry reportOur research with 300+ eCommerce leaders reveals six forces reshaping retail: lawsuits, cart abandonment, AI chat, voice commerce, new EU rules, and hyper-personalization. The common thread? Accessibility can help decide who gets seen, trusted, and chosen this holiday season.
Average cart abandonment rate in 2025
Source: Baymard
of eComm leaders are concerned about legal action
Source: accessiBe
referral visits from AI to the top 1,000 domains
Source: Similarweb
“People with disabilities represent a huge portion of the global population, and when you include family and friends, the community is even larger. Together, this community represents over $13 trillion in annual global spending power.”
Holiday 2025: What keeps leaders up at night
Holiday 2025 isn’t just another shopping rush—it’s a stress test. Our survey of 300+ eCommerce leaders shows what keeps them up at night: site performance, lack of discoverability on AI search, hidden fees, and—critically—accessibility failures that block entire groups of shoppers. Accessibility isn’t a side issue; it’s what transforms compliance into resilience, friction into conversions, and AI into visibility.
Behind this research
Our eCommerce trends survey, conducted in partnership with Qualtrics, non-profit leaders, and disability community organizations, gathered insights from over 300 eCommerce leaders, decision-makers, and members of the disability community. This collaboration ensures the research reflects both industry priorities and lived experiences.
