Projected market by end of 2025 season
Source: Capital One
Higher conversion rates with voice checkout
Source: Speaktor
see voice shopping as valuable for the holiday season
Source: accessiBe
“Voice commerce is incredible because, without it, I’m often locked out of even having a chance to shop independently. With it, I gain access and a sense of freedom.“
Impact on eCommerce holiday season
Voice commerce proves the future always starts with accessibility. What began as a lifeline for people with disabilities is now mainstream. eCommerce leaders who don’t adapt risk invisibility: When a shopper says “Order coffee pods”, Alexa will only recommend optimized products.
Behind this research
Our eCommerce trends survey, conducted in partnership with Qualtrics, non-profit leaders, and disability community organizations, gathered insights from over 300 eCommerce leaders, decision-makers, and members of the disability community. This collaboration ensures the research reflects both industry priorities and lived experiences.
