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How do accessFlow audits impact visitor counts

The accessFlow audit conducts three page views per page: one for site mapping, one simulating a desktop, and another for mobile devices.

Each audit may register as 2-3 unique visitors per page in your analytics, potentially skewing visitor count data.

If you have configured steps to bypass a login wall, each audit counts as just one unique visitor for the entire audit due to the use of cookies.

Excluding accessFlow audits from visitor counts

Exclude accessFlow audits from your visitor counts by creating a user agent and then filtering out that agent in your analytics. A user agent is any software used to access your website. For example, a browser.

To exclude accessFlow audits from your visitor counts

1. In accessFlow go to Audits > Basic scan settings.

2. Create a User Agent and include a specific word to be used for filtering.


Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/ Safari/537.36 accessibe

3. To exclude accessFlow visits from your analytics, filter out the unique word (e.g., “accessibe”) from the user agent in your visitor count metrics.